Gallagher Health
The member experience starts long before the first tap. Every visual element, interaction, and naming decision is intentionally designed using behavioral psychology and real engagement data gathered across the Medefy platform. The result is a brand that feels familiar, builds trust quickly, and encourages members to confidently take action.
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Every element has a purpose.
Healthcare is already complicated. The interface shouldn't be. Maintaining the same visual language across every screen reduces cognitive load, improves orientation, and allows members to focus on completing tasks rather than relearning the experience at each step.
The first impression, before they even download it.
First impressions influence adoption. Members decide within seconds whether an app feels credible enough to download. By presenting a clean, cohesive identity from the very first touchpoint, we reduce hesitation and create an experience that feels established from the start.
Navigating health benefits and healthcare can be hard, but the Gallagher Health app makes it easy! Have a question about your benefits or what's covered? Need help scheduling an appointment? Not sure what doctor or hospital offers you the best price? Text your friendly care guide in the app - we've got the answers!
Plus, the Gallagher Health app has everything you need to utilize your health benefits in one easy to access place:
Chat with a Care Guide – want to get connected to low cost care? Have questions about your health benefits, what's covered, or a recent healthcare bill? Text us in the app - we're ready to help answer questions and connect you to more affordable medical care!
Realtime Benefits Info - not sure what you've spent so far this year in your deductible or out of pocket max? We'll show you how much you've spent on healthcare, updated regularly!
Incentives - does your employer offer special financial incentives for wellness or other company health perks? Find them – and take advantage of them – in the app!
Digital Insurance Card - No more lost, misplaced, or out-of-date insurance cards! Your most up-to-date card is always in the app - automatically!
Spouses and adult dependents can make accounts too*! ....and more!
Creating an account takes just 60 seconds - download the Gallagher Health app today and see how easy, quick, and affordable navigating your health benefits can be!
*account creation & app usage subject to confirmed health plan benefits eligibility
Adoption alone isn't the goal.
An app nobody opens saves nobody money. Every part of this strategy exists to intercept a member's decision before they book the expensive option, not after.
- Most members default to the closest or most familiar provider, not the lowest-cost one.
- Engagement is how we intercept that decision before they book.
- When members engage, behavior shifts and costs drop fast.
- No engagement means little to no savings, full stop.
- Smart nudges across push, email, and SMS at the exact moment of need.
- Care Guides step in to simplify, redirect, and schedule.
- Members are steered away from providers charging 2 to 5 times more.
- Every touchpoint is built to drive a real-time decision, not just awareness.
- Every email sends as Gallagher Health, from GallagherHealth@AJG.com.
- A consistent, branded sender earns a second look instead of the junk folder.
- Members trust communication that looks and sounds like their own benefits, not a vendor.
- Higher opens lead to higher adoption, more redirects, and more savings.
The Medefy Behavior Model
Behavior only changes when three things line up at the same moment: Motivation, Ability, and Prompt. It's the engine behind every nudge in this strategy.
A connected communication ecosystem.
Rather than repeating the same message everywhere, each channel builds on the next. Together, email, push notifications, and SMS create a coordinated journey that keeps members engaged without feeling repetitive.
Gallagher Health
You're in!
Welcome to the Gallagher Health app, the easiest way to understand your benefits, find affordable care, and start saving money.
No matter your health plan, it all lives here now.
In the app, you can:
- Find lower-cost options for surgeries, imaging, and everyday visits
- Message a Care Guide 24/7 for fast, personal help
- Access all your insurance cards and benefits in one place
This app helps you use the benefits you already have, and make sure you never overpay for care again.
Members aren't the only audience. Beyond the app, we also build toolkits like this one for HR teams.